The key to Fetch Rewards’ success depended on driving enough users to integrate the app into their purchasing behavior in order to become “qualified” – defined as a user who scanned more than one receipt more than once per month. The Fetch Rewards UA Team focused the majority of their spend on top-of-the-funnel activities. The Shopping category sees nearly $1 billion in financial exposure to install fraud every year, second only to Finance. Shopping apps are already at a higher than average risk of fraud – with a 46% fraud rate compared to a 22% fraud rate across all app types. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer’s individual loyalty. The Fetch Rewards app gives users the easiest way to save on everyday purchases by simply scanning their receipt. Fetch Rewards is a mobile shopping platform that rewards shoppers for buying the brands they love.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |